There are five values that have defined the brand to perfection throughout its history. The brand’s value aims to highlight its own power, those types of intangible values such as uniqueness and credibility that set it apart from the rest and have a unique impact on the market. We must try to underline these qualities or values that the brand transmits to the customer and which make up its strength. Thus, it's very likely that consumers associate the brand in their head with one or several of the values referenced through the brand.
There are five historical values: