To secure lasting growth in sales, improving customer service levels and the company’s profitability, based on multiple aspects.
Aspects on which we base our mission:
To be a multi-channel travel agency and become the benchmark in Spanish-speaking countries, offering guaranteed, quality products building on the values of El Corte Inglés and on our human capital.
Values of our brand:
Throughout the history of the brand, we have pursued five values that define it perfectly. The value of the brand seeks to highlight its power, its intangible values, such as distinctiveness and credibility, which allow it to stand out from the rest and cause a unique impact in the market. What we have to do is to try to underline those qualities or values that the brand conveys to the customer and which comprise its strength. In this manner, consumers are very likely to associate the brand in their minds with one or more of the values referenced through the brand.
There are five historical values: